How to Determine the Value of My Home?

Things to consider in valuing your home are, first, how does it compare to like kind homes that have sold recently? Recently meaning within the last three months, I believe six months is too long, in this markets things are changing daily. Is the asking price fair? In other words is in within reason. What value do you place on the advertised features and amenities and the lack thereof. You need to really take a realistic look at your home, understand that the market is not going to be as emotional as you may be pricing.

Zillow home valuation, RealestateABC.com, Reply.com are among a multitude of websites that can help you arrive at a price. They are not exact but should give you a pretty good idea on the price range. If you have time call around .and ask for Real Estate agent's opinion, go to as many open houses as you can in your neighborhood. Stick with similar properties, same look and feel and withing15% on square footage.

Looking at "Comps"
Knowing whether an asking price is realistic will be vital when you're ready to make an offer on a house. Why? Because if the house is priced too high it will never appraise at the negotiated price, so either you put addition funds or the seller must drop the price.

Check with your agent, Zillow.com, propertyshark.com, or other websites to see recent sales of homes in the area that are similar, or comparable, to what you're looking for. It is advisable to print them out and keep these "comps" in your three-ring binder; you'll be referring to them quite a bit. I know it sound like a bit much, but it may save you thousands. I don't think you will ever lose buying in California as long as you hold on to the property; it doesn't make sense to overpay.

Note that "recent sales" means within the last six months in today's market I recommend three months. A sales price from a year ago is useless it has little or no relation to what is going on in your area right now. In fact, most lenders will not accept comps older than three months.

The market's activity also determines how easy or difficult it is to find accurate comps. In a "hot" or busy market, with sales happening all the time, you're likely to have lots of comps to choose from. In a less active market finding reasonable comps becomes harder. Also with properties that don't fit the norm for the neighborhood, over build homes. And if the home you're looking at has special design features, finding a comparable property is harder still. It's also necessary to know what's going on in a given sub-segment. Maybe large, high-end homes are selling like quickly, but owners of smaller houses are staying put. Normally the cookie cutter homes move quicker, three bedroom, two bath, etc.

5 Don'ts In Selling Your Home

Thinking of selling your home? Reviewing the following tips may save you both money and potential headaches.

1. Don't put your home on the market until both you and it are ready. While this may sound obvious, eager sellers often list their home before it is ready to show and before they fully understand the consequences of a sale. Make sure you've done your homework on pricing and have decided on both the listing price and what you wish to net from the sale. You should have already made the decision on selling by owner or with the help of an agent, and you know which firm you will use to help you. You've checked your closing papers or with your mortgage company to see if your loan has a pre-payment penalty, and all of your touch-ups, clean-up, repairs, or improvements are 100% complete.

2. Don't let emotions cloud your decision making process. Once you've decided to sell, the house is no longer your home; it's a commodity you wish to dispose of. When you're too emotionally attached to it, it's difficult to be objective. Remember, buyers aren't trying to offend you with low offers or criticisms of your home; they are looking for the right home for themselves at the lowest possible price. You will probably do the same thing when you look for a replacement. Never counter an offer with, "take it or leave it." Most often, even if they are interested, they'll leave it. Being turned off by a buyer's comment or offer makes it difficult to analyze and make a proper counter offer.

3. Don't price your home at your "must have price." Few buyers will be willing to pay your asking price. Everyone wants to negotiate with the assumption you've added in more than you are willing to take. Give potential buyers the satisfaction of getting a better deal. But, you must be realistic in your initial price. If the market doesn't justify your asking price, you're asking for trouble by pricing it too high. If you truly want to sell your house, you must be flexible. And, don't price it high just to see if you can snare an uneducated buyer. You'll make it more difficult to sell and when you do lower the price later, buyers may wonder if there's a problem with the house.

4. Don't do extensive remodeling prior to sale. Especially don't over-improve for your neighborhood. While there are legitimate repairs or improvements that you may need to make, understand that major renovations rarely recoup their costs. Put your money where it will benefit you the most.

5. Don't try to cover up problems with your home. Most states require sellers to disclose problems-potential or actual-with their homes. Not being honest opens you to a lawsuit after the sale. Consider hiring a home inspector to do a pre-inspection. While you'll have to pay $250-$400 for their services, you'll be aware of potential problem areas and can begin addressing them. Buyers will respect your openness and, though they probably will still want their own inspection, they will be more comfortable knowing that someone has already thoroughly reviewed the home.

In today's tumultuous housing market, sellers must be pro-active. Developing a plan of action and understanding your responsibilities during the process will put you ahead of most sellers. Then, if your home is priced competitively, and marketed aggressively, it will sell.

A Simple Process to Sell Your Houses Fast in Today's Troubled Market

So you've gotten into the real estate market. You found a motivated seller who was really feeling a financial pinch brought on by the economic crisis. They reached the conclusion that their chances of saving their home was next to zero, so they chose to take the consolation prize: to walk away under their own terms with their pride intact and their credit report in better shape than they expected.

Because of your Real Estate investing education you were able to purchase their property with a subject to transaction. Knowing the smart money was on purchasing their property through a land trust, now you're ready for the next step - finding a buyer in today's market. The chances of quickly flipping the property for a profit are relatively low, so what can you do - short of renting it out and playing landlord?

Let me give you a better option.

What if I told you that instead of simply renting the property out for market rent you could find a tenant who might want to buy the property in the future for much more than it's worth now, is willing to give you a substantial "down payment", will pay a premium rental rate, and will agree to pick up most of the maintenance expenses? I don't need to pinch you; you're not dreaming.

Instead, I need to explain how you can step into a real estate investing goldmine. I'm referring to the lease option strategy to real estate riches.

The lease option is two agreements, although a lot of novice investors think it's just one. The first part is a standard rental agreement, while the second part is an option agreement.

The rental agreement lays out the terms of the rental - how much they'll pay each month for the privilege of living in your house. You'll also spell out all of your rules, explain their deposit, etc. It's a simple agreement. Even though you're a Real Estate investor who may just be starting down your personal pathway to prosperity, you've probably seen one of these agreements even if only as a tenant.

Where this Real Estate investing strategy becomes a work of art, though, is by incorporating a second agreement into the transaction: the option agreement. Don't be afraid of the lease option - it's not scary. You don't need to spend thousands of dollars on a worthless piece of paper that says "Bachelor's Degree" to understand lease options; in fact, you'll spend less time over-complicating the concept if you don't have one. Here's how it works:

- Your tenant-buyer pays you an option consideration fee (generically referred to by some people as a "down payment"). The amount is based on your comfort level - and your tenant-buyer's ability to pay, but is generally between $2,000-$10,000. This money will be credited back to the tenant-buyer when they finally decide to purchase the property. If for some reason they decide to walk away from the agreement or can't complete the purchase within the alloted time, they'll lose this fee.
- In exchange for the option fee, the tenant will have the right to buy the property for the amount that you negotiate before they move in. This price is always more than the property is worth today, which guarantees you a nice profit margin when they exercise their option. They'll have a fixed amount of time - usually 12-36 months to exercise that option.
- For every on-time rental payment for the term of the agreement, you'll grant them a rental credit that will also be deducted from their closing costs when they exercise their option.
- Because a lease option is further up the real estate food chain then a simple landlord-tenant relationship, the tenant/buyer will often agree to pay all maintenance expenses less than a certain dollar amount. Anything more than that you'll pay. What this does is help guarantee they'll be proactive in letting you know about problems quickly and it gets you out of midnight plunger patrol calls for clogged toilets.

When the tenant buyer decides to pull the trigger and exercise their option they'll receive credit for the option consideration fee and any rental credits they've earned along the way. If you agreed to a purchase price of $175,000 and the tenant gave you an option fee of $10,000 and they were to pay $1,500 per month with a rent credit $500 per month for three years, they would only need to bring $147,000 to the closing table.

The lease option is a tremendous tool for you to use in establishing yourself as a real estate investor, but it gives you another benefit you can't easily put a price tag on: It gives your tenant the pride of ownership. They have money tied up in their house, so they're going to be much more willing to pay their rent on time and prevent damage from taking place.

Recent market changes have shaken up the way the lease option works. Knowing this will keep you from making a mistake that could potentially strike a devastating blow to your transaction: lenders have added what are called "seasoning rules" to real estate transactions. All this means is that they're stating how long they want the house owned by a party before they'll approve a loan on that property. This is generally 12 months; since most tenant buyers won't exercise their option within the first 12 months anyway, it's a moot point. However, since you've purchased the property yourself with a subject to transaction and you placed the property in a land trust, you're covered regardless.

So get your real estate investing career off on the right foot by using the lease option in conjunction with a subject to transaction to quickly shove yourself down the pathway towards prosperity. You're gaining a valuable education in real estate; take your profits and invest them in your future by buying even more property creatively. The real estate world is your oyster; let your profit potential increase your drive to prosper in 2009!

10 Top Tips to Add Value to Your Property For Free

1. Have a clear out. You will want to create an illusion of having ample space and you need to create as much space as possible. Having messy piles around the house, although may feel cosy and homely to you, will indicate that you don't have enough space and that your house is simply too small to accommodate you. If it's too small for you it could be too small for your potential buyer. Also, without the clutter your buyer will be more easily able to imagine how their own furniture and belongings will fit and suit each room. If they can imagine this then your property will memorable.

2. Keep your house tidy because first impressions count. A messy or unclean house will make the house uninviting to live in. Remember people viewing your house must want to actually live there and spend tens of thousands of pounds on it. Unless your buyer wants to renovate or update a house, which is the minority of buyers, they will not want to imagine themselves living in an unclean house. Of particular importance, are the bathroom and the kitchen. They have to be sparkling, ultra-hygienic with no unsavoury odours. Each viewing is a potential sale and tedious though it may be, clean thoroughly before each one. Also remember that if you indicate any lack of care, buyers may quickly take the view that you have not cared for the property and therefore there may be maintenance problems lurking which buyers will not find attractive to deal with.

3. When you have a viewing take any pets out or leave them with the neighbour. Some buyers will not be bothered by pets and it may be a common interest but other buyers will certainly find this a turn-off. Pets can mean that dirt is being brought into the house, fleas could be around, lingering odours, hair and fur on the floor and furniture and even droppings (here we're talking house rabbits, birds in bird cages, or pet hamsters and gerbils being petted out of the cage). The only exception is fish in a fish tank!

4. Get rid of any house smells. Scents are evocative and are remembered. Top smells to get rid of are smoke, pets and some cooking. Avoid using air-fresheners - they can have the effect that you are trying to hide something. Baking bread, cake and coffee smells are inviting and attractive to buyers as they evoke relaxation and general good times.

5. When you have a viewing insist that your agent accompanies the viewer and be sure you are out of the house. The potential buyer will then feel more relaxed and uninhibited. They will be able to talk freely and imagine themselves more easily living in the house. They will be able to sit down in the lounge and get a real feel of the house without feeling they are intruding. If they want to ask any questions of you, then that can be done at a later date. You will also avoid answering any difficult questions such as why you might be selling and in fact, some sellers are prone to point out the defects of their house! Of course, this needs to be avoided at all costs.

6. Most buyers apparently decide whether they like the property in the first 15 seconds. You therefore need to ensure that your property is inviting from the outside. Tidy the front, have flowers in pots and hanging baskets, move any car out of the driveway. Hide any unsightly bins and have any lights on if it is likely to be at all dark. Have a foot mat on the outside - it shows that you don't want dirt in the house. Make sure it is clear that this house is cared for and well-maintained. Many potential buyers do an initial drive-by to check out the house before viewing it and you need your property to pass this initial test.

7. Time your viewings carefully. Avoid the school runs, market days, bin-collection days and any days where traffic could be a problem. You do not want the sale of your house compromised by factors outside your control.

8. Before your first viewing ask your agent for their opinion on how your house can be made more sellable. You can ask friends but having their opinion could be awkward and possibly unwelcome - it's better to keep it to the professionals.

9. The best time of the year to sell your house is in the spring, and secondly the autumn. If you sell at the best time of the year there will be more buyers and so you'll get a better price.

10. Ensure that the property details from your estate agent such as photos and descriptions do justice to your property. Many photos could be improved upon, descriptions can be wrong and can undersell your property. For example, a garden could be described as a courtyard, a bedroom could be described as a box room. Check your property details, do not solely rely on your agent and take the initiative to sell your property in it's best light.

Spending a small amount of time to improve the desirability of your property will attract more potential buyers. You want them firstly to be interested in the property details, then at the outside of the property you want them to want to come inside. Once inside you want them to want stay inside and live there. You need to make sure that they are given the opportunity to imagine themselves living in your property. If they can do all of these things then you are more likely to receive an offer which should take you to the crucial sale.

Understanding Property Investment - Real Estate For Beginners

Understanding property investment is the most vital aspect of becoming a professional real estate investor. If you are just starting out in the Real Estate business then it is vital that you develop a good understanding of what is required when purchasing an investment property. Understanding property investment is the best way to feel comfortable about putting lots of your hard earned money into a home that you aren't even going to live in. I am often asked "what is the best real estate for beginners tips that I know?". Without doubt the best bit of advice that I can give you is to get a Real Estate education and truly understand property investment before you start buying houses.

To many people this advice will be quite straight forward but many of us want to run before we can walk. Some of us (myself included) decide that we are going to buy a house and then want to buy the first bit of property for sale that we see. Whilst this enthusiasm is great it is much more beneficial if you take things a little bit slower and develop a wide and complete understanding of property investment.

For instance should you buy residential or commercial property? What is stamp duty & how much will it cost me? What is capital gains tax & how much will it cost me? Where are the best Real Estate Listings? Which real estate agents should you talk to? There are many more questions that I'm sure you want to be answered but for now lets have a quick look at some of the basic concepts that any real estate for beginner books should (but don't necessarily) cover. Once you understand these concepts you will be well on you way to completely understanding property investment.

1. Residential vs. commercial property - Which one is for me?

If you are just beginning in property then I would suggest that you stick with residential property. There are many great advantages to commercial property but it is generally slightly more advanced and risky. Lets face it, most people are going to know a lot more about what people are looking for in residential houses because they have all done it themselves- whereas not too many people truly understand what makes a great commercial property investment. Remember 'Always play to your strengths'.

2. What is stamp duty & how much will it cost me?

Unfortunately you will be forced to pay capital gains tax on your investment property. The exact amounts vary depending on how much the investment property is worth but on average you can expect to pay about 5% of the properties value. For instance if you bought an investment property for $300k then you would have to pay about $15k in stamp duty.

3. What is capital gains tax & how much will it cost me?

Most professional investors never sell their investment properties so therefore capital gains is not an issue. You might be wondering "what the point in buying a house if you don't plan on selling it?" You will be surprised to know that there a easy and legal ways of accessing your profits without actually selling your house.

4. Where are the best Real Estate Listings?
When it comes to Understanding property investment it is important not to over complicate things. Today there are hundreds of websites that have 99% of all real estate listings. This will save you hours and hours of work as you dismiss hundreds of houses that in the old days you would have needed to inspect personally.

5. Which real estate agents should you talk to?

All of them - If I can give you one bit of advice it would be this

'Real Estate agents are your friends'
If you can get a good relationship with real estate agents it will make your job so much easier. Whilst they are working for the vendor it is in their interest to sell the house. Their commission won't alter too much if the house sells for $300k or $350k but for you that is a massive difference.

So in order to truly understanding property investment it is vital that you get a great education. There is so much information available on the net these days that it is very easy to great high quality free information. So what are you waiting for - Find a good Real Estate for beginner's book, read it, learn from it and then implement it. The people that truly understand property investment are the ones who will succeed.

Are Real Estate Agents Necessary?

When you are in the market for a new residence, consider the necessity of a real estate agent. Real estate agents are usually more useful to the seller of a property, but you can certainly use one to find property for you, particularly if your search is out of town or you have very little time and a set approved budget.

A real estate agent's number one goal is to sell property. A disreputable agent will use whatever means necessary to do so, but typically an agent wants to maintain a good relationship with buyers and sellers in a community and will be an ethical representative. The most important thing to remember when purchasing a house is to have both an appraisal and an independent inspection of the prospective property, and use the agent for the search.

Typically the worst shortcoming of an unethical real estate agent to watch out for is when they are willing to keep important information quiet in order to sell a house. Of course, an agent only knows what they have discovered on their own or what the seller has told them, but if there are undisclosed problems with the house, the problems could become the new owner's.

The possible hidden problems with any house could run from foundation issues, plumbing problems, electrical wiring system that are out of date, not up to code or faulty, bug infestations, or heating and cooling issues. All of these areas will be covered by a comprehensive inspection, and the money you may have to pay for an inspection on a house that you decide not to purchase could save you thousands in long term costs on a house you should not have purchased. It is much better to spend a few hundred bucks to make sure you know what you are getting in to, than to pay thousands of dollars to repair a cracked foundation.

An agent may also work to sell a house without providing the important information an appraisal can give a buyer. An appraisal will give you an idea of the typical resale time of homes in the neighborhood, and what houses in the neighborhood have sold for in the last year or six months. The appraisal of your prospective home will be based on the homes that are the most like yours in the area.

Real estate agents can provide several benefits to those who are unable or unwilling to do a lot of the research to find a new home. A reputable agent's knowledge of an area's market and available properties can provide needed services to a buyer new to the region, or who is still out of town. However, the Internet has created a database so wide and useful, if you are willing to work for yourself, you can purchase a new home without an agent.

Potentials Available For Real Estate Investors

The prime reason for the real estate business would be to get the property at a lower price but you can improve it so that you can sell it at a higher price covering all the improvement expenses plus the profit. With the situation of the Miami real estate market the presence of foreclosures are getting a bigger impact to many people as they can get the properties that most likely have a big chance of giving them high profit. The real estate market in Miami continues to have more events of foreclosure that there are more properties that are now under the control of many investors.

There are many individuals who are interested in Miami real estate market and other things that it can offer to a buyer. The reason behind this is that there are many opportunities that can be achieved through the market in Miami. Thus, there are people who think that the Miami real estate market is a good market to invest in. However, you should know that not all investments done due to foreclosure would be good, but with the case of the Miami market, there is a big chance for this to be achieved.

The common situation that is done in the Miami market would be buying a property and selling them at a slightly higher price. Thus, the realtor would not need to buy the property on their own money but they may be able to get a good amount of profit without the need of keeping the property in their care for a long time. Thus, this seems to be a case of easy money but you should have the needed experience and knowledge to be able to know how the Miami real estate market works. Aside from having a good market to start with the real estate business, you should also consider the other factors that might help you have an improved choices and decisions while you are doing business in real estate.

There can be more potential available for the real estate investors in the Miami real estate market. However, you should know that you also have a chance to get a bad investment. But you can avoid it if you are able to keep a good choice of market and the chance to change those bad and poor quality houses into something that can be a good buy. There will also be times that you would also have to spend some money for purchasing and improving the properties. But if your aim is to generate more profit, this step would still be very helpful. There are more improvements that can be done so start learning about the market and try to make it as a better option in real estate.

10 Common Traits of Real Estate Billionaires

Did you know that 46 out of the world's 691 billionaires made their fortunes in the real estate industry? Well, according to Forbes magazine's 2005 annual list of "The World's Richest People," this elite group have quite a bit in common between their habits, lifestyles, and business styles. Here are some unifying qualities shared by America's richest real estate moguls.

1. Go commercial. Billionaires who make their fortunes in real estate don't do it in residential. They are moguls with an empire of owned and operated office buildings, shopping centers, apartment complexes, and luxury hotels. That strategy works particularly well for "America's richest landlord," 73-year-old Newport Beach Resident Donald Bren, the wealthiest man in American real estate. This self-made millionaire, with a net worth of $4.3 billion, made much of his money as chairman of The Irvine Company, a privately held real estate investment company known for creating balanced, sustainable, quality communities like the 93,000-acre Irvine Ranch in Orange County. Finished plots sell for more than $1 million an acre. The ranch also has 400 office buildings, 35 shopping centers, 80 apartment complexes and 2 luxury hotels. Bren is 6th wealthiest real estate billionaire and the 122nd richest man in the world. He is also one of real estate's great philanthropists.

2. Do more than invest. Making big money in real estate goes beyond buying property and waiting for it to appreciate in value. It's all about improvements. John Sobrato of Sobrato Development Companies calls Atherton, home, but he made his fortune in Silicon Valley - for more than 40 years, Sobrato's SDC has developed real estate in Silicon Valley - specializing in facilities for high tech and R&D companies. Another self-made man, he began in 1953 with one of the first "tilt-up" buildings in Santa Clara County. Sobrato, who owns and manages the buildings it constructs and maintains single tenant occupancy, boasts a portfolio of $1.5 billion. His assets include land throughout Silicon Valley, San Jose, Fremont, Newark and Santa Clara and he has developed in excess of 7,000 rental units.

3. Be able to see the property for what it could be. Just because you buy a shopping complex doesn't mean that's the highest and best use of the property. Know the local zoning codes and be open to the possibilities...Los Angelino Ed Roski did just that. Roski is the founder of Majestic Realty, the largest commercial builder in Los Angeles, boasting an office, retail and industrial portfolio totaling more than 55 million square feet. The USC grad with a net worth of $1.1 billion saw the highest and best use of the formerly blighted area near the convention center and built the Staples Center with Philip Anschutz. Roski is also a minority owner of the Lakers and the Kings. Headquartered in City of Industry, Majestic Realty also has offices in Atlanta, Dallas, Denver, and Las Vegas - where they have a 400-acre business park and 3 million square feet of casinos.

4. Be tenacious and relentless. Billionaires don't let obstacles or pitfalls keep them from achieving their goals. Newport Beach billionaire George Argyros is the grandson of Greek immigrants. Argyros began by running a Palm Springs grocery. He graduated to buying and selling corner lots at busy intersections for gas stations. Turned to apartments in 1968. Today, as part of Arnel & Affiliates, Argyros manages apartments and commercial properties in southern California. He has a net worth of $1.2 billion.

5. Have a thick skin. People can be resentful and jealous of successful people. Don't let criticism of your work deter you from your goals. Consider Red Emmerson - the second wealthiest real estate titan in California. Emmerson is the largest private forestland holder in North America - assets include 1.52 million acres in Northern California, timberland stretching more than 350 miles from Mount Shasta to Yosemite National Park. For the last 20 years, while other logging companies retrenched or relocated, Emmerson, and his company - Sierra Pacific Industries - quietly grew into the second-largest private landowner in the United States. Needless to say, Sierra Pacific is a darling of environmental groups.

6. Have superior information. If you do more research than your competitors, you'll have an advantage in any transaction. Self-made billionaire Carl Berg was a loan processor before investing in Silicon Valley commercial real estate with John Sobrato in the 1960s. He struck out on own, forming Mission West Properties, a real estate investment trust (REIT) in Silicon Valley. Berg owns a controlling stake in the REIT, which focuses on single-tenant research and development and office properties in Silicon Valley. Mission West now owns and manages more than 100 properties, major tenants include Microsoft and Apple Computer. Currently, the Atherton-based businessman boasts a portfolio of $1.2 billion.

7. Don't accept the cards you're dealt. Forbes notes that while one-third of the world's 46 billionaires who make their money in real estate inherited and then grew their fortunes, two-thirds are self-made. Stockton-based A.G. Spanos Companies are known for building, managing, and selling multi-family housing units; constructing master-planned communities, and developing land. Although California based, they have expanded to build more than 100,000 apartments in 18 states since 1960. A.G. Spanos Companies have also developed top-class office space in San Joaquin County. Alex Spanos, owner of the NFL's San Diego Chargers, operates the company with his sons Dean (president and CEO) and Michael Spanos (EVP). Spanos, whose net worth is $1.1 billion has pledged $200 million to San Diego for a new stadium for their football team.

8. Live in California. Of the 21 U.S. billionaires who made their fortune in real estate, more than one-third live in Atherton, Los Angeles, Newport Beach, Palo Alto, or Stockton.

9. Get, and stay, married. Of the 43 real estate billionaires whose marital status is known, according to Forbes, 37 are married, while only three are divorced and three are widowed.

10. Go back to school. Of the 26 real estate billionaires whose educational attainments are known, 20 have a college degree or higher. Five made it on high school diplomas, and one is a high-school dropout. John Arrillaga is a big donor to alma mater Stanford University. Arrillaga + Richard Peery are two of 2 of Silicon Valley's biggest commercial landlords. In the 1960s, they converted farmland into pricey office space. Peery and Arrillaga are lifelong business partners who avoid debt, and the media. Each has net worth of $1 billion."

23 Marketing Weapons For Commercial Real Estate Professionals

It's a jungle out there. You are all surrounded by the enemy vying for the same bounty. The enemy is trying to steal your business or better yet, make sure no new business comes your way. These enemies are disguised as other real estate professionals, the very ones who greet you at conventions with a smile and ask about business. They stand waiting for you to get turned down for business and then swoop down for the kill.

These enemies thrive on competition. These guys are out to get you and get you good. But there is good news - by implementing a dynamic marketing program, you can beat your enemies at their own game! All you need is a solid marketing program consisting of approximately 10 of the Marketing Weapons listed below (part 2 and 3 of the list will appear in the next 2 issues of my newsletter).

Just make yourself a marketing calendar (a marketing calendar is simply a document that lists your marketing weapons and shows when and how often they will be implemented) through the end of the year. Make sure this marketing calendar lists your marketing weapons, the action step(s) required for each one, date(s) when each will happen, as well as a place to record the results. You need to record as you'll soon learn which weapons work, the ones you'll keep.

The 27 Marketing Weapons - Part 1:

1. Competitive Advantage: Make sure you have the competitive advantage within your target market. Be professional, referable, and provide outrageously good service. This is a good example of a daily marketing weapon.

2. Have a prospect List: Have a prospect list, keep it updated, and review it daily.

3. Follow-Up: Believe it or not follow-up is a marketing weapon because 90% of commercial real estate professionals stink at it! The best way to make sure your follow-up is working for you is to review your potential deals, deals in progress and deals under contract daily - determine what action steps are needed, make a list and then block out 1 hour of your time when you will not allow yourself to be interrupted and go for it. And, don't forget all of those things you've promised people you would do. There are many other ways to create a follow up system - call me if you'd like to explore this.

4. Get an 800#: This number is easy to get, and you only pay when someone calls you. You can use it for pre-recorded messages. This is an easy way for anyone to contact you, a way to get some business from Canada (it is costly to call Canada and some people therefore don't), and it gives you a very professional image.

5. Website and Online Presence: This one's easy. Get a website and make it work for you. Then you can send prospects to your site for more information about you. And, while you're at it, give away a free report in exchange for capturing their name and email address.

6. Make an Audio CD Interview: This is cool. Go out and buy yourself a digital recorder (I recommend the Olympus DS-2, $149.00 because you can download the recording directly to your computer and make CD's from there), have a colleague get on a phone call with you and interview you about business. Have a list of questions prepared in advance so there are no surprises. You can then send a CD made from the recording to prospects or better yet, post it on line. This will give a taste for what you're all about. Be sure to capture the "benefits" a client receives when working with you.

7. Host a breakfast: Send invitations to 6 of your favorite prospects and invite them all out to breakfast. Don't be concerned with having them all together at the same time, promote this as a way to meet new people and network - even call it a networking breakfast! Before they leave, in addition to thanking each person individually for coming, give something of value (a copy of your favorite book, a gift card to Starbucks, anything). This is a great tool for a monthly or quarterly marketing weapon.

8. Postcards: Start a monthly campaign. It takes 7 to 9 times for a prospect to see your name before they will pick up the phone and call you. Remember, people do business with those they like, know, and trust. This builds trust and makes the prospect feel like they know you.

9. Speak at Conferences: For those who like to speak, this is a great way to quickly gain credibility. Just think of the times when you attend a conference and hear people speak, don't you automatically view them as an expert? Speak on subjects you are comfortable with, that way it will be effortless.

10. Effective Use of Voicemail: Leave clear, precise and to-the-point voice mail messages. For example, if you have a space you are marketing, state the exact location and request a callback with any interest the prospect may have. Or, if you're calling to confirm a meeting, state that. This eliminates guesswork and allows the recipient a chance to answer the question in the event that you are unavailable when they call. Also, when leaving your callback number please do not mumble or speak slowly. State the number twice. And finally, note that leaving a precise message increases your odds of a callback.

11. Provide Outrageously Good Client Service: Providing outrageously good client service will make you stand out and memorable. Why? Because most service providers do not! Take the time to create a system for "WOW" client service and then don't forget to follow it. This one marketing weapon is worth mega dollars. Go out of your way to go the extra mile. The reward will not only be a client for life, but referrals too.

12. Testimonials/Brag Book: You're probably asking yourself who does this? Exactly the point - you should. Create a Brag Book that consists of testimonials, letters of recommendation, descriptions of deals well done and even a list of deals completed. I can tell you few people have this and most clients love looking at them, and it will make a prospect feel like he or she is working with a pro.

13. Publish a Newsletter: This works, and I am proof! Consistently get good information in front of your target audience. Add value by providing information that would be of interest to your readers. Send it monthly, bi-weekly or even quarterly. For those that don't know how to do this, I will be offering a free class coming up soon and I will give you the step-by-step process!

14. Host Teleseminars: This idea came to me last week. I realized how cool it would be for you to host a teleseminar (a group call lead by you on a specific topic). For example, 7 Steps Leasing an Industrial Space. Or, Don't Get Caught in a Bad Location - 5 Strategies for Site Selection.

15. Have a Marketing Calendar: This simply means you map out in the beginning of the year or at the very least on a monthly basis, all marketing action steps you intend to take, the date (s) they will be taken, and the desired result. This can be written in a calendar, made as a spreadsheet or whatever. The point is to plan ahead and then follow through.

16. Post on e-bulletin boards: Although I have never carried out this particular marketing weapon, it is my understanding it can be quite effective. Just Google bulletin boards in your target market and begin answering the questions posted. This will then make you "the expert" (see #9). Prospects who participate in these types of informational exchanges will begin seeking you out - I promise.

17. Write a Free Report: Add value always. Your clients and prospects will profit by receiving a free report from you loaded with useful information. An example is "10 ways to Profit From Purchasing Your Own Building"; or, "7 Strategies to Choosing The Perfect Retail Location". At the end, add a paragraph on the benefits of using you to assist them in their needs. (Hint: make it all about them.)

18. Be an Expert: This is a no-brainer! Everybody wants to work with an expert. List 10 ways you can become known as an expert in your niche and then start checking each one off as you accomplish it, and before you know it, you will be "the expert!"

19. Ask: We so seldom remember sometimes all that's needed is to convey our need - more business. Don't be bashful or shamed because you are asking for business. Ask and you shall receive. If asking catches your tongue, write up a script or two ahead of time and you'll do fine.

20. Prospect Letters: Have an arsenal of prospecting letters you regularly send out. For example, if you notice a business acquaintance has changed jobs, send him a letter and offer to sit down and share some of your knowledge about his new territory. Or, mail a prospecting letter to your key centers of influence asking for referrals. But remember, if you don't follow up with a personal phone call the prospecting letter will be less effective.

21. Word of Mouth: Learn how to work into casual conversations that you have just finished working with a couple of key clients and now have room in your schedule for a few more. Even better, spell out who an ideal client is. Let your peers know you'd like additional business and in exchange you will be mindful to send business their way as well when you can (get in the habit of referring).

22. Offer 5 FREE Consultations: By this I mean call up 5 prospects and offer to sit down with them over a cup of coffee and talk about their current and future real estate needs, no strings attached. Give a suggestion or two towards the end and then walk away without asking for business. The key is to follow-up, ask how it's going and oh by the way, can I be of service to you? This works like magic.

23. Write a Book: Nothing will position you as an expert faster then writing a book - you will have instant celebrity status. If writing isn't your thing, record it and have your assistant transcribe and edit it.

How to sell your house?

Every viewer is your potential buyer. Each viewing must be prepared for and you may have a viewing as soon as your house is on the market. Therefore you need to have the bulk of the house preparation completed prior to this so that you simply need to refresh your house when you have a viewing. Otherwise you may be caught unawares with an immediate viewing, not be ready and in effect lose a buyer.

Firstly consider the whole house - have a spring clean: get rid of clutter from every room including the loft. For any clutter that you want to keep store it in neat cupboards or boxes. Clean every room thoroughly. Cleaning the carpets with a hired carpet cleaner is cheap and gives the carpets a new lease of life.

Do any repairs that have been waiting and touch up any marks on walls or if necessary repaint to give the room a fresh look. Viewers can be thorough in your inspection. Also clean the fridge, the oven and make sure any inbuilt cupboards are tidy and well-organised. A property sells for thousands of pounds. Investing a small amount and putting in the time to spruce up your home may save you thousands when an offer is made.

Once the house as a whole is ready view each room individually. Ask yourself what is this room used for. Is it obvious to a stranger? For example, the dining room or area needs to be clearly defined as one - not a playroom, or a storeroom or a hobby room. Your sitting room needs to convey an atmosphere of comfort and relaxation. The garden needs to appear well-cared for and be inviting.

First impressions are hugely important so you must view the house as a viewer will see it. Start from the outside and ask what the house tells you - is it well cared for? Is the garden tidy and inviting? If not, dig up the weeds, mend the gate, have some pretty flowering pots. Get rid of or neatly tidy away any unattractive garden furniture.

On entering the house you will want a viewer to feel excited about living in your house. If the entrance is a dark hall, consider placing a small cozy lamp on a small table or shelf. Show the best room in the downstairs first - ideally the kitchen. It should be sparkling clean,coffee on and have fresh flowers on the table. Another key room is the bathroom. Again, make sure it looks fresh with clean linen, no clutter and new shower curtains. When you think you are ready to sell your home, ask a friend to look round your house and see how it can still be improved.

With the final adjustments made you are then ready to have your house on the market and to have those all-important viewings.

If an agent is selling your home it is best if you are not there - let the agent sell your house. If you are showing the viewers around your home show them around each room and sell the home subtlety. And then, give your viewers privacy to look around the house themselves.

In order to sell your house at the best price and as quickly as possible prepare with care. Good luck!

Tips on Selling a Home - Follow These Tips and Sell Your House Fast

If you're selling your home you want it to sell fast and for the highest dollar. There is some work that needs to be done on your part to get it to do that. Some success depends on the market and economy but there are many things that you can do to make your home the one that sells. Here are some tips on selling a home that are pretty straightforward.

Hire an agent. Agents are professionals and should know real estate better than you. If you don't think you can handle the pressure of selling your house yourself, enlist an agent with your best interests at heart. Don't be afraid to interview several before finding one you are comfortable with.

Look at your house from the buyers point of view. Would you buy it? Sometimes there are things that we would overlook because we're used to them, the spot on the carpet, the cracked paint, the scratches on the door frame - the buyer wont. Make sure your house is as spotless as it can be. Your house must outshine all the others in the neighborhood.

More tips on selling a home.

Get rid of the clutter. You only get one chance to make a first impression. Make it a good lasting one. Make your house look like a model. Get the stuff off the counters, clean up the garage. Prospective buyers like to see clean open spaces so they can think about putting their stuff in the house.

Increase the curb appeal. What does your house look like from the street? Most buyers will make drive bys before setting appointments to come inside. Don't turn them away at the street. Make sure your lawn is well groomed. Plant some flowers or put flower baskets at the entry way to welcome the new owners.

Get out! When the house is being shown, get out and take the pets with you. You want the prospective buyer to feel like they are walking into their new house, not yours. It's a good thing to remove any personal items like pictures also. You can have a box in each room that you place personal items in when the house is being shown. Take the razor and comb and brush off the bathroom sink.

Lose the emotions. When it comes to negotiations, take your emotions out of the situation. The potential buyers may have some plans for the home that you don't like, but it will soon be their house not yours. Don't let your emotions cloud your ability to turn over the keys.

Types of Commercial Real Estate

Throwing down a wad of money on a new business venture is a risky endeavor any time, no matter what the economy looks like. But for a confident, adventurous business person interested in expanding their investment portfolio and generating multiple streams of income, commercial real estate is one of the many options that they can consider picking from when the urge for new business growth strikes them.

There are quite a few different kinds of commercial real estate properties to investigate when looking at the big picture. In fact, the only type of properties that cannot be categorized as commercial real estate are single family homes and single home land lots. Multi family units, such as brownstones in urban areas, duplexes and multi family apartment buildings are all considered to be examples of commercial real estate. This investment is also known as a residential property. Families and individuals leasing the space pay rent to the owner of the residential property each month, but it is the owner himself who is responsible for making repairs, maintaining the buildings and insuring that all taxes are insurance is paid in full. The dividends pay well in this type of commercial real estate venture, but not without quite a bit of work on the part of the owner. Just managing and maintaining the grounds and tenants can be a full time job.

Another type of commercial real estate is the retail space. Clothing stores, coffee houses, and retail businesses of all kinds fall under this category. Chances are that when you walk into your local book store, the people that own the store do not own the building that houses the store. This means that the store is leasing the space from the commercial real estate owner. If you are said owner, chances are you are making bank. The interesting thing to note about retail spaces is that they typically sign up under what is called a Triple Net Lease. This is music to the ears of the commercial real estate owner. Under the terms of a triple net lease, or NNN lease, the tenant pays for all repairs and upkeep, the insurance as well as all of the property taxes. Add to that the fact that NNN leases are usually long term leases, perhaps between five to twenty years, and your smile will just get bigger and bigger, if you own the property that houses the store. Rent goes up, but your investment in the property remains the same. Not a bad gig, all things considered.

Another type of commercial real estate property is the warehouse and office space. Just like retail space, the warehouse and office space is typically rented out by a NNN lease, and just like retail space, the warehouse and office space is a good bet for a would be commercial real estate owner simply because once a warehouse is built, it is there, ready for leasing, with not too much effort expended on the part of the owner. The NNN lease comes through once again, and that means more money in the bank for you, if you have taken the plunge and dove into the world of commercial real estate. Lets face it, everything in life entails some kind of risk. Investing in commercial real estate can benefit the investor as well as the local economy and the businessman to whom you lease the property. It can be a win-win situation, if you play your cards right.

Online Advertising - The Newest Way to Market Your Home

Selling a home requires advertising it in as many ways as possible to reach a wide audience. If you fall in the FSBO (for sale by owner) category, you need to exert extra effort to market your home in various advertising media. One of the best options available today is advertising on the internet because of its numerous advantages over the traditional method.

The advantages

Global reach is a major advantage of online advertising compared to newspaper, radio and TV ads that cater only to a certain area. With this newest form of advertising, information and content can be transmitted to millions of people regardless of time and geographical location. This means that you can attract people looking for a new home or a second home even from countries outside of your own. So don't be surprised if you'll get a potential buyer for your home located in the U.S. from, say, Europe or Asia.

While its reach can be global, online advertising is also targeted. In other words, it has the ability to reach your specific target audience. Examples of programs that help achieve this goal are Google's AdWords and AdSense which match up advertisers with content that their target market reads on a regular basis.

Internet advertising is also Cost effective. Compared to a small yellow-page ad, for instance, that can cost you hundreds of dollars, you can advertise your home for sale online with only a small fee. You can even market it free of charge on some MLS sites that don't require any listing fee. All you need is a little research and you will surely find a good MLS site on which to list up your home.

Types of online ads

Online advertising has different variations. These include using search engine results pages, banner ads, social network advertising, e-mail and affiliate marketing and advertising networks. For paid ads, they can be of various types such as floating, expanding, polite, wallpaper, trick banner, pop-up, pop-under, video, map or mobile ad. Most of these forms of advertising, though, require payment of certain fees.

E-mail marketing is also another option available for home sellers as it does not entail any expenses. You just need to find time to e-mail friends, colleagues and real estate companies and agents you know about the home you are selling. This is quite easy because you can already send a single letter to several people in one click of your mouse.

Helpful tips

The National Association of Realtors reveals that 24 percent of new home buyers get information about new homes for sale from the internet. This only means that people looking for homes now use the internet more than using the newspaper classified ads. The convenience and quick search results provided by the internet may be attributed to this.

When opting for this advertising form, be sure to provide the necessary details about your home for sale such as the location, number of bedrooms and your contact number. If necessary, include a photo of the property to perk up the interest of potential buyers and entice them to look deeper into your offer. A virtual tour of your home is another popular way of attracting buyers. Remember to be creative and direct to the point when advertising your home online.

Real Estate Investing - Short Sales and the Recession

You've probably heard by now that the real estate market has crashed. Unfortunately, the crash has caused a lot of grief for homeowners that have had to leave their homes due to foreclosure. Many more are on the verge of foreclosure and simply cannot afford their mortgage payments any longer.

A foreclosure causes a chain of events that can leave a family without a home and without hopes of purchasing another one any time soon. For this reason, many homeowners will do whatever it takes to avoid foreclosure. This is where you come in. You can purchase these homes for a fraction of their value, help the family avoid foreclosure and make a tidy profit for yourself. Buying a home that is in foreclosure while it is still owned by the family is called a short sale.

There is an abundance of properties that you can buy via short sale in this economy. A real estate agent can help you find such properties or you can do the leg work yourself. All foreclosures have to go through the court system. And since court records are public records, you can access this information yourself at the courthouse.

Once you find a home that is in foreclosure, you will need to contact the owners. Before you do so, however, you should make sure that the home can be purchased for a bargain. All of the information you need can be found at the county recorders office. Information that you might find useful with include the original mortgage note and the value of other properties in the area. If the value of similar properties in the area is higher than what the owners paid on the home, you will likely get a great deal.

For example: Let's suppose that you find a property that is valued at $200,000 according to comparables in the neighborhood. The mortgage of the home was originally $120,000. The homeowners have paid on the home for quite a while and have paid the loan down to $80,000. But they are desperate. They are willing to let the home go for $100,000. Their home is paid off and they end up with $20,000 to find new housing and pay off bills. You end up with an investment opportunity that is bound to make money.

You may also want to give the homeowner an option to stay in the home and rent it from you. Once they get their credit patched up, they can buy the property from you for a predetermined price. You will not only make money from renting the property, but you will still make a tidy profit when the family takes back ownership of the home.

Do not think of this type of investing as predatory. You are not taking advantage of a family in need; you are giving them time to get back on their feet, something that would be much harder if they were foreclosed upon and evicted from their home.

How Successful Real Estate Investors Survive Tough Markets

The real estate crash of 2008 was and is a distressing time. However those who are familiar with the regular cycles of real estate will realize that it is a normal occurrence as there are times in history when real estate has dropped and then boomed but that does not take away from the fact that real estate is still one of the strongest and most reliable investments that you can have.

Most markets state that real estate doubles in price every 10 years, despite crashes and down turns in between. This trend makes the difficult times seem like only temporary hardships which need to be endured as best as possible.

Real estate investors should be prepared for market changes and the need to alter strategies according to market changes. Even if a market slumps or crashes, it does not necessarily mean you should sell all your assets. Good investors will make wise investment decisions and be able to recover from any down turn. Savvy investors are able to pick up and leverage their existing properties when a market recovers again.

Wise investors will be able to time their purchases according to market trends. A slow market usually means slowing down of purchases, unless you are a sure of a market recovery and thus a fast return on investment. Other factors to consider in a down market include renovations, where you may wish to slow down or even halt renovating during this time in order to save the cash for emergency cases.

Real estate investors should study the cycles of the market in order to be able to reduce speculation about what may or may not occur following a crash. By studying the past few decades you get a good idea of the regular real estate market cycles and where the market may be heading. There are many factors that can influence real estate cycles so it is important to be able to watch out for the critical clues. These can include employment rates, inflation, interest rates, government policy, immigration, development and many more factors.

A good real estate investor will balance his investments to include not just real estate but also stocks and other smart investments which may go on strong when real estate crashes. This ensures that you have a back up plan and other options if you need to make fast cash, rather than selling your properties.

7 Tips on Choosing Your Estate Agent:

1. Ask a number of estate agents to view your house and do not immediately take the estate agent who gives you the highest valuation. They may simply be doing this to secure your custom. If no buyers make an offer you will need to lower your price and be stuck on the market for longer.

2. Ask what exposure the estate agent has. You must have your property advertised widely on the internet and not just their own website. Ideally your property also needs to be advertised on a national property site as well.

3. Negotiate on their commission percentage. Even 0.25% discount can mount to hundreds if not thousands of pounds. Estate agents want your business and you lose nothing by haggling.

4. Are you allowed to take your own photos for the brochure? First impressions on house details matter. If you are not happy with the agent's photo ask if you can take your own. This should not be a problem especially if you have a digital camera and can email them your photo.

5. Does the estate agent like your property? A good salesman needs to believe in what they are selling and their positive speak can persuade a buyer in your favor. Can they suggest ways of making your property more marketable?

6. Call the estate age pretending to be a buyer. Are they helpful? Do they send you the details you request? Did they make a positive impression on you? If not, then be wary of using them.

7. Does the estate agent accompany viewers on visits or do you need to show people around. When viewers look at houses it is preferable that an agent shows them around. Viewers are then more freely to speak their mind and the agent is a practiced salesman. Homeowners are not and can sometimes talk too much and even talk down their house.

Remember you are not selling your property to make friends with your estate agent. It is of course beneficial to have a good working relationship with your agent but be sure that they are working for you and that they work to earn their commission.